The Guardian uncovers Pandora’s box. So, it wasn’t Vladimir Putin after all who put Donald Trump in the White House ? Who was behind it?.- Facebook and Cambridge Analytica ? Where are those two from?
New questions that emerge…
British MPs have just summoned Facebook’s CEO Mark Zuckerberg to appear before a select committee investigating fake news – and accused his company of misleading them at a previous hearing.
The Facebook founder has been called to give evidence to the digital, culture, media and sport committee after revelations over the use of its data by the election consultancy Cambridge Analytica. The company has also come under the spotlight in the US after an investigation by the Observer, Channel 4 News and the New York Times revealed that 50m user profiles had been accessed and harvested for data.
In Tuesday’s second instalment of an undercover investigation by Channel 4 News in association with the Observer, Cambridge Analytica’s CEO, Alexander Nix said he had a close working relationship with Trump and claimed Cambridge Analytica was pivotal to his successful campaign.
“We did all the research, all the data, all the analytics, all the targeting. We ran all the digital campaign, the digital campaign, the television campaign and our data informed all the strategy,” he told reporters who were posing as potential clients from Sri Lanka.
The company’s head of data, Alex Tayler, added: “When you think about the fact that Donald Trump lost the popular vote by 3m votes but won the electoral college vote that’s down to the data and the research.
“You did your rallies in the right locations, you moved more people out in those key swing states on election day. That’s how he won the election.”